SMB iOS FINANCIAL APP
VISUAL DESIGN, UX, WIREFRAMES, PROTOTYPING

The objective was to create a new platform offering SMB owners more control over their finances and marketing ROI. Direct access both on desktop and iOS app. The design concept was part of an internal "Sharktank" competition within a corporate consulting company.

Initial interviews with an SMB owner

Interview Notes

Solution
The idea of giving an SMB direct access to all their finances in one app positioned the design to be free of extraneous content or artwork. Just the facts ma'am. 

Sharktank
The popular tv show 'Sharktank' came to life inside a corporate consulting company. Their task, to find products that they could sell to external clients.

Result
The UX, visual design, and prototyping came together in two weeks. Our team won the Sharktank competition, which awarded the group full funding to develop the concept

The streamlined interface allows the end-user to quickly navigate through their account, who has paid and gain control of important business information.

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